Event Preparation and Management for Educational Institutions

Educational institutions promote and organise many types of events: from complex cultural events to sports and simply celebratory events. This course takes you step by step through the principles of event management.


The focus is upon preparation, management and evaluation of events, particularly cultural events, so that participants gain the knowledge to plan and organise, conduct operational event planning, and manage the running of an event.

Dates & Locations

Wolverhampton, UK

  • 8 - 14 April 2018

  • 14 - 20/21 April 2019

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The aim of this course is to provide an overview of event preparation and management

  • Principles of project/event management

  • Understanding project management resources, activities, risk management, delegation, project selection, role of the event manager

  • From concept to reality

  • Conducting market research, establishing viability, capacities, costs and facilities, plans, timescales contracts

  • Preparing a proposal

  • Clarity, SWOT analysis, estimating attendance, media coverage, advertising, budget, special considerations, evaluating success

  • Organising the event

  • Purpose, venue, timing, guest list, invitations, food and drink, room dressing, equipment, guest of honour, speakers, media, photographers, podium, exhibitions

  • Marketing and media tools

  • Media invitations, merchandising, give aways, competitions, promotions, website and text message, photo calls, press releases, TV opportunities, radio interviews

  • Promotional tools

  • Flyers, posters, invitations, website, newsletters, blogs, tweets

  • Staffing and compliance issues

  • Staff recruitment and training, health and safety issues, insurance, licences and permissions

  • Evaluation

  • Budget, cost of event, return on investment, media coverage, attendance, feedback



Our courses, developed in the framework established by the Erasmus+ Programme, are crafted to include both formal and non-formal education methodologies. Starting with a theoretical approach to the theme of the course, we proceed with non-formal learning strategies in order to guarantee and stimulate an active contribution from the participants involved. In practice, we use: Presentations; Analysis of study cases; Discussions in the classroom; Role-plays; Technical visits to local private and public institutions; Conferences with local professionals to exchange good practices; Job shadowing experiences; Workshops to rethink old practices and introduce new ones.


Prior to the start of the course, participants will receive a detailed programme outlining the content and structure of the course, as well as recommended reading and viewing material relevant to the course contents. They will also receive practical information about Wolverhampton, including maps, places of interest and accommodation.



€490/person. For accommodation and other costs please contact us at info@erasmusnet.org


We will hand out:

  • Certificate of attendance, which will include title of course, main training content and dates;

  • Europass Mobility certificates issued by your NA and signed by us.


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This website is just a Network of organizations for international students and teachers and is not related in any way to the ERASMUS® trademark. 

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