Digital Marketing for Educational Institutions
Receiving learners to your institution and celebrating their success is further enabled by marketing, particularly digital marketing.
The focus is upon gaining a view on how marketing works in principle, its value and the practical role of digital marketing to share messages and communicate with potential learners, learner groups and stakeholders.
Dates & Locations
The aim of this course is to provide an overview of digital marketing. You will find out about:
Principles of Marketing Theory, which includes:
How and why markets are segmented
The value of marketing, including the importance of branding
The impact of socially responsible marketing
Principles of Digital Marketing, which includes
What is the role of digital marketing
How to make use of search engine optimisation (SEO)
The requirements of marketing research using the internet
The uses of digital marketing devices and messages
How to use digital technology for marketing purposes
Our courses, developed in the framework established by the Erasmus+ Programme, are crafted to include both formal and non-formal education methodologies. Starting with a theoretical approach to the theme of the course, we proceed with non-formal learning strategies in order to guarantee and stimulate an active contribution from the participants involved. In practice, we use: Presentations; Analysis of study cases; Discussions in the classroom; Role-plays; Technical visits to local private and public institutions; Conferences with local professionals to exchange good practices; Job shadowing experiences; Workshops to rethink old practices and introduce new ones.
Prior to the start of the course, participants will receive a detailed programme outlining the content and structure of the course, as well as recommended reading and viewing material relevant to the course contents. They will also receive practical information about Wolverhampton, including maps, places of interest and accommodation.
€490/person. For accommodation and other costs please contact us at firstname.lastname@example.org
We will hand out:
Certificate of attendance, which will include title of course, main training content and dates;
Europass Mobility certificates issued by your NA and signed by us.